In addition to the purely informational use of our website, we offer various other services, for which we process your personal data.
If we use contracted service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail about the respective processes below.
External service providers have been carefully selected and commissioned by us, are bound by our instructions and are regularly checked.
If our service providers are based in a country outside the European Economic Area (EEA), we will inform you of the consequences of this circumstance in the description of the service below.
3.1 Contacting
When contacting or communicating with us, e.g. by email or via contact form on our website, the data you provide (your email address, if applicable your name and your telephone number, or personal data submitted during the conversation) will be stored and processed by us in order to answer your questions, requests or for the purpose of business related correspondence. We delete the data arising in this context once storage is no longer necessary, unless statutory retention obligations exist or periods of limitation must be observed.
In case of consumer inquiries through our internal consumer management tool the personal data will be usually deleted after one year.
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, call center service providers) in accordance with the purposes required (e.g. for establishing contacts, business related correspondence and customer care).
Legal basis: Art. 6 (1) b GDPR.
3.2 Newsletter
The newsletter contains news, offers and further information on the selected Beiersdorf brands. By subscribing to the newsletter you will receive personalized information about the products, services or suggestions for participation in promotions, such as competitions or product tests by e-mail or advertising on your own or third-party channels (e.g. via social media).
With your registration for the newsletter you will receive a newsletter tailored to your needs ("personalized"). We evaluate your purchase and click behavior on our websites or within the newsletter in order to compile the information relevant to you.
The newsletter is usually sent once a month ("regularly"). In individual cases (e.g., for special actions), weekly emailing may also occur.
We also use remarketing measures to show you the relevant online advertising. Further information, especially about the respective recipients, can be found in the relevant Section for Online Advertising.
The data will be forwarded to our customer management platform, which service providers may also have access to support and implement the newsletter.
These collected data are automatically deleted after 18 months if they no longer respond to the newsletter, e.g. open (inactivity). If you no longer wish to receive the newsletter, you can unsubscribe at any time. Click on the link contained in each newsletter, you will then be guided through the unsubscribe process, or send us your withdrawal by email.
Legal basis: Art. 6 (1) a GDPR.
3.3 Campaigns (e.g. Sweepstakes, Surveys, Product Tests)
When you participate in sweepstakes, surveys or similar campaigns, we use the personal information you provide to conduct the campaign. Further information on the purposes can be found in the respective terms and conditions of the campaign.
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, shipping, processing service providers) in accordance with the purposes required (to carry out the campaign).
Your data will be deleted after the final processing of the campaign (see terms and conditions of participation), unless this conflicts with statutory retention obligations or statutes of limitations.
The provision of your personal data is necessary for the performance of a contract. You are not obliged to provide your personal data. If your data is not provided, you cannot participate in the campaign.
Further information can be found in the respective terms and conditions of the campaign.
Legal basis: Art. 6 (1) b GDPR.
3.4 Login Profile
By registering we provide you the opportunity to write reviews to create a favorite list, get a newsletter and we will provide you for the future only personalized content based on your behavior; you agree that your data will be stored and used for market research and advertising purposes. We can then send you individualized advertising about our products or services.
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, consumer database, marketing agency, review supplier) in accordance with the required purposes (to carry out the advertising etc.).
Your data will be deleted as soon as you have logged off from the program, unless this conflicts with legal storage obligations or statutes of limitations. In order to delete your data, please log in to your customer account and complete the unsubscribe process, or send us your withdrawal to the data processing by email. We delete your personal data automatically after 18 months inactivity.
Legal basis: Art. 6 (1) a GDPR.
3.5 Loyalty Program / NIVEA FOR ME
If participate in our loyalty program (online or offline), your personal data will be processed as follows:
By participating, you may receive your personal customer magazine, product samples and special offers via individualized email, post or online advertising (link to section online advertising) on your own or third-party channels (e.g. social media). We evaluate your purchase and click behavior on our websites or within the newsletter (if subscribed to) in order to compile the information relevant to you. In addition, we use this data to contact you individually, taking into account already started or completed purchase transactions, or to suggest participation in campaigns such as sweepstakes or product tests. We will contact you via such communication channels that you provide to us in connection with your consent to contact us, for example by email, if you provide your e-mail address. Finally, we also use your data to analyze and improve the effectiveness of our websites. Your data will be stored and used for market research and advertising purposes. We can then send you individualized advertising about our products or services.
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, shipping, processing service providers) in accordance with the required purposes (to carry out the sending of the magazine, product samples, advertising etc.).
Your data will be deleted as soon as you have logged off from the program, unless this conflicts with legal storage obligations or statutes of limitations. In order to delete your data, please log in to your customer account and complete the unsubscribe process, or send us your withdrawal to the data processing by email. We delete your personal data automatically after 18 months inactivity.
Legal basis: Art. 6 (1) a GDPR
3.6 Postal mailings
As a selected customer and consumer, you will also receive individual product information, offers and product samples from us by post (letter).
This is a special form of direct marketing, which is also our legitimate interest and intensifies customer and consumer loyalty by providing the customer/consumer with exclusive information.
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contractors (e.g. customer/consumer management service providers, marketing agency, postal service provider) in accordance with the required purposes (postal mailings).
Your data will be deleted as soon as you have unsubscribed, unless this conflicts with legal storage obligations or statutes of limitations. You can unsubscribe or object to further postal mailings as stated within the letter or in the section objection below [link to 4. objection]. We further delete your personal data automatically after 24 months inactivity (e.g. when you do not use the sent coupons).
Legal basis: Art. 6 (1) f GDPR
3.7 Ratings and Reviews
Registered users have the possibility to submit ratings and reviews of products, processes or other evaluations within the scope of the website' s offers in accordance with the terms of the use, it is our legitimate interest that users can give their free opinion about products.
Your rating will be published with your username. We recommend that you use a pseudonym instead of your clear name. The ratings are not reviewed before publication. We reserve the right to delete comments if they are objected to as unlawful by third parties.
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contractors (e.g. hosting service providers, customer management service providers) in accordance with the required purposes (for publication on the website).
The comments are deleted accordingly to the login account.
Legal basis is Art. 6 (1) f GDPR
3.8 Live Chat
This website uses Userlike's live chat software. Userlike uses cookies to keep the chat content available while surfing the website and to connect you to the same operator if possible when chatting again. The data collected is not used to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym, unless personal data is provided voluntarily during the use of the live chat.
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. call centers) in accordance with the required purposes (for personal consultation).
Your data will be deleted as soon as you have logged out of the live chat, unless this is contrary to legal retention obligations or statute of limitations.
The provision of your personal data is not required for the conclusion of a contract. You are not obliged to provide personal data. If your personal data is not provided, we can still offer you the live chat services.
Used Cookies: Type A. For further information, see Cookie Section.
3.9 Web shop
If you would like to order products in our web shop, it is required for the conclusion of the contract that you enter your personal data, which we need for the completion and execution of your order. Required information for the execution of the order is marked separately, any other information you provide is voluntary. We process the data provided by you only to process and execute your order.
For this purpose we might transmit on the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contractors (e.g. payment providers, fulfilment providers, customer management service providers, content management provider) in accordance with the required purposes (processing and execution of the order). To prevent unauthorized access to your personal data, especially financial data, the order process is encrypted using TLS technology.
In addition, you can voluntarily create a customer account through which we can store your data for future purchases. When you create such an account on the website, the data you have provided will be stored revocably. All other data, including your user account, can always be deleted in the customer area.
We may also process the information you provide to inform you of other interesting products in our portfolio or to send you emails containing technical information.
We are obliged by commercial and applicable tax laws to store your address, payment and order data for a period of up to ten years.
Used Cookies: Type A. For further information, see Cookie Section.
Cookie lifetime: up to 2 years.
Maximum storage period of data: up to 14 months.
Legal basis: Art. 6 (1) b GDPR.
