Privacy Policy

Protection of your Data is important to us!

For Labello not only the care and protection of your skin is important. We also attach great importance to the protection of your personal data. That's why we respect your privacy and want you to be able to trust us as much when it comes to data protection as when it comes to skin care. We always inform you transparently about what we need your data for and if and for how long we store it. This allows you to decide for yourself for which purposes we may use your data. To ensure the best possible security, the information is always transmitted to us in encrypted form. If you no longer wish us to use your data, please let us know informally, for example by email.



1. General Information

The purpose of this privacy policy is to provide you with information concerning the processing of personal data when using our website and related services. 

1.1. Processing of Personal Data

Personal data within the meaning of Art. 4 of the EU General Data Protection Regulation (GDPR) are all information relating to an identified or identifiable natural person, e.g. name, address, email address, etc.

1.2. Controller

Responsible for the processing of personal data within the meaning of Art. 4 (7) GDPR is: Beiersdorf AG, Corporate Communications, Unnastraße 48, D-20245 Hamburg, Tel: +49 (40) 4909-0 [Dataprotection[at]Beiersdorf.com] (see our imprint).

Contact details of the data protection officer: Dataprotection[at]Beiersdorf.com or via the postal address of the controller for the attention of the “data protection officer”.

1.3. Rights of the Data Subject

As data subject affected by the data processing activity, you have the following rights with regard to your personal data according to Art. 15 et seqq. GDPR:

  • Right of access;
  • Right to rectification and to erasure;
  • Right to restriction of processing;
  • Right to data portability; and 
  • Right to object. 
Furthermore, you have the right to lodge a complaint with a supervisory authority concerning the processing of your personal data.

1.4. Disclosure to Authority

In the event of a legal obligation, we reserve the right to disclose information about you if we are required to surrender it to competent authorities or law enforcement bodies.


2. Collection and Processing of Personal Data when visiting our Website

When visiting and using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data (such as log data) that your browser transmits to our server, which are technically necessary for us to display our website to you and to guarantee stability and security.

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contractors (e.g. hosting, content management system) in accordance with the purposes required (for displaying the website and setting up its content).

Legal basis: Art. 6 (1) b GDPR. 

2.1 Cookies

In addition to the aforementioned data, cookies or other technologies like pixels (hereinafter referred to as “Cookies”) are used on your computer when visiting and using our website. Cookies are small text files that are stored by your browser on your device to save certain information or image files, such as pixels. The next time you visit our website on the same device, the information saved in the cookies will subsequently be transmitted either to our website (“First Party Cookie”) or to another website to which the cookie belongs (“Third Party Cookie”).

Through the information saved and returned, the respective website recognizes that you have already accessed and visited it with the browser you use on that device. We use this information to be able to design and display the website in an optimum way in line with your preferences. In that respect, only the cookie itself is identified on your device. Beyond this extent, your personal data will only be saved upon your express consent or if it is strictly necessary to be able to use the service offered to and accessed by you accordingly.

This website uses the following types of cookies, the scope and functionality of which are explained below:

  • Strictly necessary cookies (Type A)
  • Functionality, Performance and Marketing Cookies (Type B)
  • Consent based Cookies (Type C)
You can find more information on the cookie types set and used in the description of the tools implemented on our websites in this privacy policy. 

2.1.1 Strictly necessary cookies (Type A)

Strictly necessary cookies guarantee functions without which you cannot use our web pages as intended. These cookies are used exclusively by us and are therefore first party cookies. This means that all information stored in the cookies will be returned to our website. 

Strictly necessary cookies serve, for example, to ensure that you as a registered user always remain logged in when accessing various subpages of our website and thus do not have to re-enter your login data every time you access a new page. 

The use of strictly necessary cookies on our website is possible without your consent. For this reason, strictly necessary cookies cannot be activated or deactivated individually. However, you can deactivate cookies in your browser at any time (see below).

Legal basis: Art. 6 (1) b GDPR.

2.1.2 Functionality, Performance and Marketing Cookies (Type B)
 


Functionality cookies enable our website to store information already provided (such as registered name or language selection) and to offer you improved and more personalized functions based on this information. These cookies collect and store only anonymous information so that they cannot track your movements on other websites.

Performance cookies collect information about how our websites are used in order to improve their attractiveness, content and functionality. These cookies help us, for example, to determine whether and which subpages of our website are visited and in which content users are particularly interested. In particular, we record the number of visits to a page, the number of subpages accessed, the time spent on our website, the order of the pages visited, which search terms led you to us, the country, region and, if applicable, the city from which access is made, and the proportion of mobile devices accessing our websites. We also capture movement, clicks and scrolling with the computer mouse to understand which areas of our website are of particular interest to users. As a result, we can tailor the content of our website more specifically to the needs of our users and optimize our offering. The IP address of your computer transmitted for technical reasons is automatically made anonymous and does not allow us to draw any conclusions about the individual user.

You can adjust at any time the cookie settings here (activate or deactivate).

2.1.3 Consent based Cookies (Type C)

Cookies, which are neither strictly necessary (Type A) nor functionality or performance cookies (Type B) will be used only upon your express consent, e.g. marketing cookies.

We also reserve the right to use information that we have obtained by means of cookies from an anonymous analysis of the usage behaviour of visitors to our website in order to display specific advertising for certain of our products on our own websites. We believe that you as a user benefit from this because we display advertising or content that we think suits your interests based on your surfing behaviour, so that you will see less randomly scattered advertising or certain content that might be of less interest to you. 

Marketing cookies come from external advertising companies (third party cookies) and are used to collect information about the websites visited by the user in order to create target group-oriented advertising for the user.

Opt-out for cookies used for online advertising 

You can also manage many companies’ cookies used for online advertising via the consumer choice tools created under self-regulation programs in many countries, such as the US-based


3. Further services offered (on- and offline)

In addition to the purely informational use of our website, we offer various other services, for which we process your personal data. 

If we use contracted service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail about the respective processes below. 

External service providers have been carefully selected and commissioned by us, are bound by our instructions and are regularly checked.

If our service providers are based in a country outside the European Economic Area (EEA), we will inform you of the consequences of this circumstance in the description of the service below. 

3.1 Contacting

When contacting or communicating with us, e.g. by email or via contact form on our website, the data you provide (your email address, if applicable your name and your telephone number, or personal data submitted during the conversation) will be stored and processed by us in order to answer your questions, requests or for the purpose of business related correspondence. We delete the data arising in this context once storage is no longer necessary, unless statutory retention obligations exist or periods of limitation must be observed. 

In case of consumer inquiries through our internal consumer management tool the personal data will be usually deleted after one year.

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, call center service providers) in accordance with the purposes required (e.g. for establishing contacts, business related correspondence and customer care).

Legal basis: Art. 6 (1) b GDPR.

3.2 Newsletter

The newsletter contains news, offers and further information on the selected Beiersdorf brands. By subscribing to the newsletter you will receive personalized information about the products, services or suggestions for participation in promotions, such as competitions or product tests by e-mail or advertising on your own or third-party channels (e.g. via social media).

With your registration for the newsletter you will receive a newsletter tailored to your needs ("personalized"). We evaluate your purchase and click behavior on our websites or within the newsletter in order to compile the information relevant to you. 

The newsletter is usually sent once a month ("regularly"). In individual cases (e.g., for special actions), weekly emailing may also occur.

We also use remarketing measures to show you the relevant online advertising. Further information, especially about the respective recipients, can be found in the relevant Section for Online Advertising.

The data will be forwarded to our customer management platform, which service providers may also have access to support and implement the newsletter.

These collected data are automatically deleted after 18 months if they no longer respond to the newsletter, e.g. open (inactivity). If you no longer wish to receive the newsletter, you can unsubscribe at any time. Click on the link contained in each newsletter, you will then be guided through the unsubscribe process, or send us your withdrawal by email.

Legal basis: Art. 6 (1) a GDPR.

3.3 Campaigns (e.g. Sweepstakes, Surveys, Product Tests)

When you participate in sweepstakes, surveys or similar campaigns, we use the personal information you provide to conduct the campaign. Further information on the purposes can be found in the respective terms and conditions of the campaign. 

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, shipping, processing service providers) in accordance with the purposes required (to carry out the campaign). 

Your data will be deleted after the final processing of the campaign (see terms and conditions of participation), unless this conflicts with statutory retention obligations or statutes of limitations. 

The provision of your personal data is necessary for the performance of a contract. You are not obliged to provide your personal data. If your data is not provided, you cannot participate in the campaign.
Further information can be found in the respective terms and conditions of the campaign.

Legal basis: Art. 6 (1) b GDPR.

3.4 Login Profile

By registering we provide you the opportunity to write reviews to create a favorite list, get a newsletter and we will provide you for the future only personalized content based on your behavior; you agree that your data will be stored and used for market research and advertising purposes. We can then send you individualized advertising about our products or services.

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, consumer database, marketing agency, review supplier) in accordance with the required purposes (to carry out the advertising etc.).

Your data will be deleted as soon as you have logged off from the program, unless this conflicts with legal storage obligations or statutes of limitations. In order to delete your data, please log in to your customer account and complete the unsubscribe process, or send us your withdrawal to the data processing by email. We delete your personal data automatically after 18 months inactivity.

Legal basis: Art. 6 (1) a GDPR. 

3.5 Loyalty Program / NIVEA FOR ME

If participate in our loyalty program (online or offline), your personal data will be processed as follows:

By participating, you may receive your personal customer magazine, product samples and special offers via individualized email, post or online advertising (link to section online advertising) on your own or third-party channels (e.g. social media). We evaluate your purchase and click behavior on our websites or within the newsletter (if subscribed to) in order to compile the information relevant to you. In addition, we use this data to contact you individually, taking into account already started or completed purchase transactions, or to suggest participation in campaigns such as sweepstakes or product tests. We will contact you via such communication channels that you provide to us in connection with your consent to contact us, for example by email, if you provide your e-mail address. Finally, we also use your data to analyze and improve the effectiveness of our websites. Your data will be stored and used for market research and advertising purposes. We can then send you individualized advertising about our products or services. 

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, shipping, processing service providers) in accordance with the required purposes (to carry out the sending of the magazine, product samples, advertising etc.). 

Your data will be deleted as soon as you have logged off from the program, unless this conflicts with legal storage obligations or statutes of limitations. In order to delete your data, please log in to your customer account and complete the unsubscribe process, or send us your withdrawal to the data processing by email. We delete your personal data automatically after 18 months inactivity.

Legal basis: Art. 6 (1) a GDPR

3.6 Postal mailings

As a selected customer and consumer, you will also receive individual product information, offers and product samples from us by post (letter). 

This is a special form of direct marketing, which is also our legitimate interest and intensifies customer and consumer loyalty by providing the customer/consumer with exclusive information.

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contractors (e.g. customer/consumer management service providers, marketing agency, postal service provider) in accordance with the required purposes (postal mailings).

Your data will be deleted as soon as you have unsubscribed, unless this conflicts with legal storage obligations or statutes of limitations. You can unsubscribe or object to further postal mailings as stated within the letter or in the section objection below [link to 4. objection]. We further delete your personal data automatically after 24 months inactivity (e.g. when you do not use the sent coupons).

Legal basis: Art. 6 (1) f GDPR

3.7 Ratings and Reviews

Registered users have the possibility to submit ratings and reviews of products, processes or other evaluations within the scope of the website' s offers in accordance with the terms of the use, it is our legitimate interest that users can give their free opinion about products.

Your rating will be published with your username. We recommend that you use a pseudonym instead of your clear name. The ratings are not reviewed before publication. We reserve the right to delete comments if they are objected to as unlawful by third parties.

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contractors (e.g. hosting service providers, customer management service providers) in accordance with the required purposes (for publication on the website).

The comments are deleted accordingly to the login account.

Legal basis is Art. 6 (1) f GDPR

3.8 Live Chat

This website uses Userlike's live chat software. Userlike uses cookies to keep the chat content available while surfing the website and to connect you to the same operator if possible when chatting again. The data collected is not used to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym, unless personal data is provided voluntarily during the use of the live chat.

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. call centers) in accordance with the required purposes (for personal consultation). 

Your data will be deleted as soon as you have logged out of the live chat, unless this is contrary to legal retention obligations or statute of limitations.

The provision of your personal data is not required for the conclusion of a contract. You are not obliged to provide personal data. If your personal data is not provided, we can still offer you the live chat services.

Used Cookies: Type A. For further information, see Cookie Section.

3.9 Web shop

If you would like to order products in our web shop, it is required for the conclusion of the contract that you enter your personal data, which we need for the completion and execution of your order. Required information for the execution of the order is marked separately, any other information you provide is voluntary. We process the data provided by you only to process and execute your order. 

For this purpose we might transmit on the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contractors (e.g. payment providers, fulfilment providers, customer management service providers, content management provider) in accordance with the required purposes (processing and execution of the order). To prevent unauthorized access to your personal data, especially financial data, the order process is encrypted using TLS technology.

In addition, you can voluntarily create a customer account through which we can store your data for future purchases. When you create such an account on the website, the data you have provided will be stored revocably. All other data, including your user account, can always be deleted in the customer area.

We may also process the information you provide to inform you of other interesting products in our portfolio or to send you emails containing technical information.

We are obliged by commercial and applicable tax laws to store your address, payment and order data for a period of up to ten years. 

Used Cookies: Type A. For further information, see Cookie Section.

Cookie lifetime: up to 2 years.

Maximum storage period of data: up to 14 months.

Legal basis: Art. 6 (1) b GDPR.


4. Objection or Withdrawal of your consent to the Processing of Personal Data

If you have given your consent (Art. 6 (1) a GDPR) to the processing of your data, you can withdraw your consent at any time. Such a withdrawal influences the permissibility of processing your personal data after you have given it to us. 

If we base the processing of your personal data on the weighing of interests (Art. 6 (1) f GDPR), you may object to the processing. This is the case if processing is not necessary in particular to fulfil a contract with you, which is described by us in the following description of the functions. When exercising such objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and either stop or adjust data processing or point out to you our compelling reasons worthy of protection, on the basis of which we will continue processing. 

Of course, you can object to the processing of your personal data for purposes of advertising and data analysis at any time. You can inform us about your objection under the above-mentioned contact details for the controller.